Misleading Advertisements: Concept, Concerns and Remedies

Author: Aniruddha Jain

  1. Stephen Leacock 1869-1944 Garden of folly (1924) ‘The Perfect Salesman’ Oxford Dictionary of Quotations and Proverbs. []
  2. See http://en.wikipedia.org/wiki/Advertising Last accessed on April 3 , 2013 3:17PM []
  3. See Advertisement Laws of India –it’s time for a uniform legislation available at http://legalonline.blogspot.in/2011/04/advertisement-laws-of-india-its-time.html Last accessed on April 3, 2013 4:08PM []
  4. See Pushpa Girimaji , Misleading Advertising and consumers, Indian Institute of public administration. Delhi 2006 Pg.3 []
  5. See J. Edward Russo , Barbara L. Metcalf, Debra Stephens(1981) Identifying Misleading Advertising(The Journal on consumer research) Pg.128 []
  6. See Mrs. Vaishali Kathuria Billa: Advertising Ethics and Law Page 80, Available at http://www.ddegjust.ac.in/studymaterial/pgdapr/pgdapr-103.pdf Last accessed on April 5,2013 7:36PM []
  7. See DPS Verma, Regulating Misleading Advertisements: Legal Provisions and Institutional Framework,Vikalpa: The Journal for decision makers Indian Institute of Management Ahmadabad Issue: April 2001Page 51 Available at: http://www.vikalpa.com/pdf/articles/2001/2001_apr_jun_51_57.pdf Last accessed on April 5,2013 8:22 PM []
  8. AIR (1995) 5 SCC 139. []
  9. See Amit Datta (2010), Comparative advertising in India- Puff under scrutiny, World Trademark Review Issue : December/January 2010 Page 60. Available at: http://www.worldtrademarkreview.com/issues/article.ashx?g=32a85852-a5d2-4c65-8216-619aaf642086&q=Scrutiny+under+puff#search=%22Scrutiny+under+puff%22 Last accessed on April 6 2013 4:46PM []
  10. See Pushpa Girimaji , Supra note 4 at pg.12 []
  11. See DPS Verma. Supra note 7 at Page 54 []
  12. Refer Health care case laws in India : A reader (2007) Edited by: Mihir desai , Kamayani Bali Mahabal pg.89 Available at http://www.cehat.org/humanrights/caselaws.pdf Last accessed on April 8 ,2013 6:14 PM []
  13. Refer Regulating Advertising in India , Sunaina Kapoor and Neeraj Dubey PSA 2009 Page 2 Available at www.psalegal.com/pdf/TMT-Bulletin-Issue-III11062009042225PM.pdf Last accessed on April 8 ,2013 7:08 PM []
  14. Anonymous, Chapter III History and profile of ASCI Pg. 51 Available at :-http://shodhganga.inflibnet.ac.in/bitstream/10603/3434/7/07_chapter%203.pdf Last accessed on April 10,2013 5:29 PM []
  15. Refer to kapoor and Dubey supra note 13 at Page 2 []
  16. Supra note 14 at Page 63 []
  17. See Robin Jeffrey, India’s Newspaper Revolution: Capitalism, Politics and the Indian-Language Oxford University Press, New Delhi, 2000 Page 55 []
  18. See V.G. Rangnath Restrictions on Advertisement in vision of Consumer Page 1 Available at :- http://works.bepress.com/cgi/viewcontent.cgi?article=1010&context=ranganath_vadapalli Last accessed on April 11,2013 2:35PM []
  19. See Pushpa Girimaji Supra note 10 pg.1 []
  20. See Campaign India dated Dec 22 2011 , ASCI’s Consumer Complaints Council upholds complaints against 17 ads Available at: http://www.campaignindia.in/Article/285214,asci8217s-consumer-complaints-council-upholds-complaints-against-17-ads.aspx Last accessed on April 11,2013 4:35 PM []
  21. See Millennium Post dated Tuesday, 28 May 2013 Available at : http://millenniumpost.in/NewsContent.aspx?NID=2078 Last accessed on April 12,2013 4:47PM []
  22. Supra note 20 []
  23. See Vaishali Kathria Billa Supra note 6 at Page 361 []
  24. See Business Mantra, Effects of advertising on children Feb 18, 2010 Available at:-http://www.businessmantra.net/effects-of-advertising-on-children.html Last accessed on April 17 2013 4:47 PM []
  25. See Vaishali Kathuria Billa Supra note 24 at Page 11 []
  26. Madras High Court C.S. No. 451 of 2008 []
  27. N.C.D.R.C.Appeal No:- 366 OF 2005 []
  28. C.A. no.1135 of 2001 []
  29. See Pushpa Girimaji Supra note 19 Page 18 []
  30. Jagran Post dated 15 Feb 2012 Laws against Misleading advertisements soon :KV Thomas http://post.jagran.com/Laws-against-misleading-advertisements-soon-KV-Thomas-1329303970 Last accessed on April 20 2013 8:45 PM []
  31. See pushpa Girimaji supra note 30 page 30 []
  32. See DPS verma supra note 11 Pg.57 []

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